the past is only the future with the lights on

thedailywhat:

Condom Packaging Design Concept of the Day: “(No) More Sex” by Robert Daniel Nagy & Mads Jakob Poulsen.

Opens right to left to reveal a quirky reminder to avoid unprotected sex.

The designers explain:

The statement simply connects ‘condoms’ with ‘having sex’,and ‘no more condoms’ meaning ‘no more sex’. The message should come across in eye level with the target group without being patronising or judgemental. Sex is fun, yet serious.

[via.]

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